Press Room

2006 - 2007 Press Releases

Rosso Bruno Live Cooking Demonstration on "News in the Morning" San Diego
“News in the Morning”, San Diego - KNSD-TV (NBC, San Diego) (Dec 6, 2007)

Through our outreach to Executive Producer Jayne McClinton, the station featured a live cooking demonstration highlighting the Rosso Bruno Tomato.
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Dulcinea Farms: Company’s branded melons proving just right for fresh-cut
Fresh Cut – A Mixed Bag (Dec 2007)

Garden Highway has handled the overwrap products for Dulcinea Farms, and that relationship has led to the new fresh-cut cantaloupe and watermelon chunks. Ladera Ranch, Calif.-based Dulcinea introduced its new fresh-cut line at the Produce Marketing Association Fresh Summit in October in Houston.
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Dulcinea Farms adds new melon variety to product line
The Produce News – Vol. 110, No. 44 (Oct 29, 2007)

Complementing its existing line of specialty melons, Dulcinea Farms has tested and will be introducing a new melon, the Dulcinea “Sweet ‘n Crisp” Asian-style cantaloupe, to the marketplace in summer 2008.
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Products of the month
The Birmingham News – Real Simple (Oct 27, 2007)

The Birmingham News offers solutions to 5 common household problems, including how to save the remainder of a melon sliced prematurely. The tip mentions Dulcinea Extra Sweet Tuscan Style cantaloupes.
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Dulcinea offers new melons, fresh-cut item
The Packer (Oct 15, 2007)

Next May the Ladera Ranch, Calif.-based marketer will begin three initiatives, including the commercial launch of the new Sweet ‘n Crisp melon, described as having the “kick of flavor of Juicy Fruit gum, with crisp flesh and a good finishing bouquet.”
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Problem Solvers
The News-Journal (Sep 29, 2007)

The News-Journal offers solutions to 3 common household problems, including how to save the remainder of a melon sliced prematurely. The tip mentions Dulcinea Extra Sweet Tuscan Style cantaloupes.
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Easy solutions also easy on your wallet
The Atlanta Journal Constitution (Sep 29, 2007)

The Atlanta Journal Constitution offers solutions to 5 common household problems, including how to save the remainder of a melon sliced prematurely. The tip mentions Dulcinea Extra Sweet Tuscan Style cantaloupes.
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Products of the Month: Four Problem Solvers
The Syracuse Post-Standard (Sep 16, 2007)

The Post-Standard offers solutions to 4 common household problems, including how to save the remainder of a melon sliced prematurely. The tip mentions Dulcinea Extra Sweet Tuscan Style cantaloupes.
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Mini-melons latest fashionable trend
The Daily Review (Sep 15, 2007)

For those in the watermelon trade, less is more. A small, sweet version of the traditional summer treat has become the darling of the fruit market. In 2006, mini-watermelons [like Dulcinea’s] captured 8.5 percent of the U.S. Market [as the] fastest-growing segment of the market, jumping 24 percent from the previous year.
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Mini-melons latest fashionable trend
Tri-Valley Herald (Sep 15, 2007)

For those in the watermelon trade, less is more. A small, sweet version of the traditional summer treat has become the darling of the fruit market. In 2006, mini-watermelons [like Dulcinea’s] captured 8.5 percent of the U.S. Market [as the] fastest-growing segment of the market, jumping 24 percent from the previous year.
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Four Problem-Solvers from $4
Free Lance (Sep 12, 2007)

The Free Lance offers $4 or less solutions to 4 common household problems, including how to save the remainder of a melon sliced prematurely. The tip mentions Dulcinea Extra Sweet Tuscan Style cantaloupes.
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Products of the Month: Four Problem-Solvers from $4
Gilroy Dispatch (Sep 12, 2007)

The Gilroy Dispatch offers $4 or less solutions to 4 common household problems, including how to save the remainder of a melon sliced prematurely. The tip mentions Dulcinea Extra Sweet Tuscan Style cantaloupes. Reprinted with permission from Real Simple Magazine.
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5 problem solvers, from sweet melons to sweet shoes
The Arizona Republic (Sep 10, 2007)

The Arizona Republic offers solutions to 5 common household problems, including how to save the remainder of a melon sliced prematurely. The tip mentions Dulcinea Extra Sweet Tuscan Style cantaloupes.
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Products of the Month: Four Problem-Solvers from $4
Tyler Courier-Times-Telegraph (Sep 9, 2007)

Tyler Courier-Times-Telegraph offers $4 or less solutions to 4 common household problems, including how to save the remainder of a melon sliced prematurely. The tip mentions Dulcinea Extra Sweet Tuscan Style cantaloupes. Reprinted with permission from Real Simple Magazine.
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Products of the Month: Four Problem-Solvers from $4
Lancaster New Era (Sep 8, 2007)

Lancaster New Era offers $4 or less solutions to 4 common household problems, including how to save the remainder of a melon sliced prematurely. The tip mentions Dulcinea Extra Sweet Tuscan Style cantaloupes. Reprinted with permission from Real Simple Magazine.
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Products of the Month: Four Problem-Solvers from $4
Real Simple (Sep 2007)

Real Simple offers $4 or less solutions to 4 common household problems, including how to save the remainder of a melon sliced prematurely. The tip mentions Dulcinea Extra Sweet Tuscan Style cantaloupes.
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More Morsels: A new cantaloupe that’s sure to tempt
Mercury News Online (Aug 29, 2007)

There’s a new melon in town. Dulcinea Sweet ‘n Crisp Asian-Style Cantaloupe is crispy, super juicy and intensely flavored.
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Off the Shelf: Crispy Cantaloupe
Santa Barbara News-Press – Food (Aug 16, 2007)

Dulcinea Farms’ Sweet ‘n Crisp Asian-Style Cantaloupe, when at its peak, is crisp like an apple but still has slightly sweet melon flavor.
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Healthy Snacks for Kids on "Fox & Friends"
“Fox & Friends”, Fox News Channel (Aug 13, 2007)

Victoria Pericon, a spokeswoman from Dulcinea Farms, tells the live audience how to get your kids to eat healthy snacks of fruits and veggies. Make PureHeart mini-seedless watermelon cut-outs with cookie cutters, and dip fresh vegetables in healthy dips.
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Cool Stuff Dujour: Asian-Style Cantaloupe
Daily News – Shop > Gotta have it (Aug 1, 2007)

Orange County-based Dulcinea Farms has introduced Sweet ‘n Crisp Asian-Style cantaloupe, with a creamy-orange interior color, sweet flavor, and the texture and crunch of a crisp apple.
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Market Watch: A new, sweet cantaloupe
San Francisco Chronicle – Food, What’s New (Aug 1, 2007)

The light orange-colored flesh of the Sweet ‘n Crisp Asian-Style Cantaloupe, produced by Dulcinea, resembles that of a traditional cantaloupe but is crisp and more delicately sweet.
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Why not?
Redbook (Aug 2007)

Redbook features PureHeart seedless watermelon – small enough to fit in the fridge, it’s seedless, and it even has a thin rind so you get more sweet, juicy fruit in every slice!
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Asian-style cantaloupe
Daily News Online (July 31, 2007)

Orange County-based Dulcinea Farms has introduced Sweet ‘n Crisp Asian-Style cantaloupe, with a creamy-orange interior color, sweet flavor, and the texture and crunch of a crisp apple.
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Asian-Style Cantaloupe
Daily Candy LA – Eat (July 26, 2007)

A new hybrid fruit that looks, tastes, and smells like a melon but is crisp like an apple.
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Dulcinea PureHeart Seedless Watermelon Offer
Quick & Simple – Offers (July 24, 2007)

Coupon for free Dulcinea PureHeart Seedless Watermelon – the mini seedless watermelon easy to transport and the ideal picnic treat!
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Juicy Fruit
Woman’s Day – WDFOOD (July 2, 2007)

Woman’s Day will award fifty lucky winners with a gift certificate for a Dulcinea PureHeart Seedless Watermelon. Celebrate summer with the ultimate refreshing snack!
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Business Updates: Dulcinea Farms
The Packer – Shipping Profile (June 11, 2007)

Since 2006, Dulcinea has been expanding its company in two ways. It has developed its watermelon program into a 52-week venture and expanded distribution centers into the Midwest and East Coast states.
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Dulcinea introduces PureHeart mini seedless watermelons
The Produce News (June 4, 2007)

Ladera Ranch, CA-based Dulcinea Farms, the fully integrated producer of innovative, ultra-premium-quality produce, has introduced a uniquely small, miniature seedless watermelon, offering consumers an entirely new level of taste and convenience.
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Dedicated Dads features Dulcinea's Keith Kato
Orange Coast (June 2007)

General Manager of Dulcinea Farms, Keith Kato shares his favorite fatherhood moments. Kato is one of the seven Orange County dads featured in this issue of Orange Coast.
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Sell more expensive tomatoes: Branded varieties offer a taste worth paying for
Produce Merchandising (June 2007)

Customers are willing to spend more money on brand-name tomatoes, as evidenced by the success of Dulcinea’s Rosso Bruno variety. Includes display tips for retailers, and comments from Amy Lazenby, director of new products and innovation for Dulcinea.
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California Produce Marketing Association (CPMA) 2007
The Produce News (May 21, 2007)

Photo of Joe McGuire and C.J. Lamarca of Rosemont Farms, with some of the company’s PureHeart seedless watermelon and extra sweet Tuscan-Style cantaloupe, which it is growing and marketing with Dulcinea Farms.
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40 Under 40: OC’s most successful young entrepreneurs and execs
OC Metro (April 26, 2007)

Justin Schmidt, age 31, oversees all Dulcinea produce in the U.S. and Latin America. Schmidt is 1 of 40 successful young entrepreneurs and execs featured in this issue of OC Metro.
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“Finney’s Friday Free Stuff” giveaway featuring Dulcinea's Rosso Bruno
“News at 5 p.m.”, Fox News Channel (ABC, San Francisco) (April 13, 2007)

The weekly “Finney’s Friday Free Stuff” giveaway segment featured the Rosso Bruno.
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Get Healthy in Minutes
Family Circle – Health News (April 1, 2007)

Pamela Peeke, M.D., author of Body for Life for Women (Rodale), suggests five fixes to make over your health in no time. Tip 5 is to “try a super tomato” – the Dulcinea Rosso Bruno tomato, with more fiber and vitamin A than traditional tomatoes.
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Hot Dish: Look out for
Health (April 2007)

The new greenhouse-grown Rosso Bruno tomato, developed by Dulcinea Farms, has an intense flavor, and the flesh is firm and juicy.
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Win it blowout!
Redbook (April 2007)

10 readers will each win a gift certificate for a year’s supply of Dulcinea Farms’ cantaloupes!
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Live Cooking Demonstrations with Dulcinea's Irene Cabanas
“Buenos Dias”, KVEA-TV (Telemundo, Los Angeles) (March 27, 2007)

Irene Cabanas appeared in two live cooking demonstrations on this leading Spanish-language program.
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Dulcinea Farms: Sarrazin to manage finance
Food Business News – Who’s Who (March 6, 2007)

Dulcinea Farms, a produce company, appointed Tessa Sarrazin as director of finance and administration.
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Movers & Shakers
OC Metro – Ticker (March 1, 2007)

Dulcinea Farms has appointed Tessa Sarrazin director of finance and administration.
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Supermarkets Take a ‘Fresh’ Approach
Food Technology (March 2007)

Supermarkets are taking a “fresh” approach to home cooking, making meals easier, fresher, healthier and more exciting than ever before. Produce-based meals have moved center stage, with new varieties like Dulcinea’s Rosso Bruno, a deep-reddish-brown tomato.
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People: Tessa Sarrazin, Director of finance and administration
The Packer (Feb 19, 2007)

Tessa Sarrazin will bring her 11 years of experience in financial management to Dulcinea Farms, Ladera Ranch, Calif., as its director of finance and administration.
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People: Director of finance and administration announced
The Produce News (Feb 19, 2007)

Dulcinea Farms, a producer of premium produce, has named Tessa Sarrazin director of finance and administration.
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Dulcinea appoints director of finance
The Orange County Register – What’s New (Feb 16, 2007)

Tessa Sarrazin was appointed as director of finance and administration at Dulcinea Farms in Ladera Ranch.
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Hot tomatoes
Good Housekeeping (Feb 2007)

For a refreshing change to “dead-of-winter” supermarket tomatoes, try the new vine-ripened variety that has all the juicy sweetness of a farmer’s market heirloom.
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Unique Items for your Home & Garden
Fresno Magazine – Fave Things (Feb 2007)

Article features Dulcinea Farms, LLC Pureheart Seedless Watermelon weighs approximately 3-6 lbs. which makes it convenient for storing, disposing, and carrying.
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A new super-antioxidant food
Daily Beauty (Jan 22, 2007)

Enter Dulcinea Rosso Bruno Tomato, a vine-ripened, full-flavored tomoto that changes in color from brown to green to red as it ripens. These hyper-color tomatoes, like all traditional tomatoes, are naturally low in calories, fat, cholesterol, and sodium and are a good source of antioxidants, vitamins A & C and lycopene.
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Rosso Bruno Tomatoes
Daily Breeze (Jan 17, 2007)

Dulcinea Farms has introduced Rosso Bruno tomatoes, greenhouse-grown in Oxnard. Juicy and rich in flavor, these medium-size tomatoes, a wild European variety, are best eaten when they have a unique, reddish brown color with hints of green.
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Quick Bites
Detroit Free Press – Food (Jan 10, 2007)

Dulcinea Farms has introduced Rosso Bruno vineyard-fresh tomatoes, greenhouse-grown in Oxnard, Calif. Juicy and rich in flavor, these medium-size tomatoes, a wild European variety, are best eaten when they have a unique, reddish brown color with hints of green.
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Good Tastes: Rosso Bruno Tomatoes
Daily News (Jan 9, 2007)

Dulcinea Farms has introduced Rosso Bruno tomatoes, greenhouse-grown in Oxnard. Juicy and rich in flavor, these medium-size tomatoes, a wild European variety, are best eaten when they have a unique, reddish brown color with hints of green.
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Brown in the New Red!
Beauty News LA Online (Jan 2007)

Dulcinea Farms has just introduced the Rosso Bruno Tomato to the City of Angels. The Rosso Bruno tomato is a hybrid cross of two wild, European tomato lines and is ready-to-eat when the color is rich, beautiful brown with hints of green.
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PureHearts take the invonvenience out of watermelons
The Vegetable Growers News – Vol. 41, No. 1 (Jan 2007)

Consumer research told Dulcinea Farms that buyers want small watermelons with no seeds and thin rinds – and great taste. PureHeart seedless watermelons are small, juicy, and have thin rinds.
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Dulcinea Rosso Bruno Offer
Quick & Simple – Offers (Nov 21, 2006)

Coupon for free Dulcinea Rosso Bruno Premium vine-fresh tomatoes.
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Food Stuff: A Tomato That’s a Natural for Autumn
The New York Times (Nov 1, 2006)

The Dulcinea Rosso Bruno, a hybrid of a couple of wild tomato varieties, is vine-ripened in greenhouses in British Columbia and in California. The flavor is rich with good acid balance.
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Eat healthfully, effortlessly
Self: Got 5 minutes? (Nov 2006)

Features Dulcinea Farms’ Rosso Bruno tomato that looks like a plum, but it’s actually a flavorful new hybrid fruit – with healthy benefits!
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Win it blowout!
Redbook (Nov 2006)

5 readers will each win a year’s supply of assorted fruit from Dulcinea Farms!
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Fresh Summit 2006: A Clear View of Taste and Flavor
Produce Business – Vol. 22, No. 11 (Nov 2006)

Dulcinea Farms, LLC, Ladera Ranch, CA and Rosemont Farms, Boca Raton, FL, announced a growing, distribution and marketing partnership to increase production, distribution, sales, and consumption of Dulcinea brand fresh fruits and vegetables.
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Brown is beautiful for Rosso Bruno
Food Business News (Oct 31, 2006)

Dulcinea Farms LLC has introduced Rosso Bruno Premium Vine-Fresh Tomatoes in the U.S.
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Dulcinea, Rosemont announce partnership
The Packer (Oct 30, 2006)

A major California grower-shipper has teamed up with a leading East Coast grower-importer in an exclusive venture to extend the reach of both companies throughout the U.S. and Canada.
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Dulcinea Farms and Rosemont Farms form strategic alliance
The Produce News – Vol. 109, No. 43 (Oct 30, 2006)

California-based Dulcinea Farms and Florida-based Rosemont Farms announced at the Produce Marketing Association Convention in San Diego a strategic alliance that will increase the production and distribution of “Dulcinea” brand fresh fruits and vegetables.
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The Downsizing of Watermelons
Los Angeles Times (Sep 25, 2006)

Dulcinea Farms is one of the pioneers in the rising mini-melon industry. Dulcinea’s PureHeart brand is just four years out of the hybrid seed laboratory but is grabbing shelf space in stores and taking over fields in California, Arizona, and Mexico previously planted with bigger melons or cotton.
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Fried brown tomatoes?
Progressive Grocer – Vol. 85, No. 13 (Sep 15, 2006)

The California company that made a splash with its PureHeart personal-size watermelon – Ladera Ranch, Calif.-based Dulcinea Farms, LLC – is now on the scene with a full-flavored premium tomato, dubbed Rosso Bruno, which turns a deep reddish brown when ripe.
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What’s in Store
The Miami Herald – International Edition (Sep 3, 2006)

The California company that made a splash with its PureHeart personal-size watermelon – Ladera Ranch, Calif.-based Dulcinea Farms, LLC – is out with a full-flavored premium tomato, the Rosso Bruno, which turns a deep reddish brown when ripe.
Read More 

Heart Healthy: Pack it in
Better Homes & Gardens, Heart Healthy Living – Eat Right (Sep 2006)

Enjoy Dulcinea Extra-Sweet Tuscan-Style Cantaloupe, 3- to 6- pounds each, through October.
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Fresh ideas: California the boutiful
California Country – Vol. 29, No. 5 (Sep 2006)

The quality and selection of locally grown foods has never been greater, including a host of new products from innovative farmers and food companies. Article features Dulcinea Farms’ Rosso Bruno vine-fresh tomato.
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Burgundy Rosso Bruno tomato new taste sensation
Rosso Bruno Syndicated (Aug 30, 2006)

With its deep burgundy-brown color, this smooth, round orb is sometimes mistaken for a plum. But there’s no mistaking the new Rosso Bruno tomato as anything but beautiful and super tasty.
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More Morsels: Burgundy tomato is new taste sensation
San Jose Mercury News – Food + Wine (Aug 30, 2006)

With its deep burgundy-brown color, this smooth, round orb is sometimes mistaken for a plum. But there’s no mistaking the new Rosso Bruno tomato as anything but beautiful and super tasty.
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Burgundy Rosso Bruno tomato new taste sensation
The Argus – Food & Wine (Aug 30, 2006)

With its deep burgundy-brown color, this smooth, round orb is sometimes mistaken for a plum. But there’s no mistaking the new Rosso Bruno tomato as anything but beautiful and super tasty.
Read More 

Home Cooking: What’s in Store
The Miami Herald (Aug 24, 2006)

The California company that made a splash with its PureHeart personal-size watermelon – Ladera Ranch, Calif.-based Dulcinea Farms, LLC – is out with a full-flavored premium tomato, the Rosso Bruno, which turns a deep reddish brown when ripe.
Read More 

What is it?
The Cincinatti Enquirer – Life (Entertainment & Food) (Aug 23, 2006)

The Rosso Bruno tomato is ready to eat when it turns brown with hints of green. The Rosso Brunos have a fresh, rich tomato taste.
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Asuntos Empresariales
Productores de Hortalizas – Especial del Tomate (Aug 2006)

Dulcinea Farms, LLC, y Oppenheimer han introducido el Nuevo tomate Dulcinea Rosso Bruno de color café.
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Fresh Talk: Brown-and-green tomatoes
Grocery Headquarters (Aug 2006)

Dulcinea Farms, LLC has introduced Rosso Bruno premium vine-fresh tomatoes. When ripe it turns a deep brown with hints of green near the shoulder.
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Fresh Fruit Fix
Redbook – News & Views (July 25, 2006)

REDBOOK Lifestyle Editor Jen Jafarzadeh gives you pointers on how to keep your tomatoes in tip-top shape, and where to find palm-sized watermelons. Features Dulcinea Farms’ Rosso Bruno tomatoes.
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Contest heralds arrival of Izze Sparkling Apple
Rocky Mountain News - Shop Smart: Food (June 21, 2006)

After a successful market test last summer at Safeway stores, Dulcinea extra-sweet Tuscan-style cantaloupes are “going broad” to King Soopers, Safeway, and Albertsons.
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Tomato Primer: The Brown Tomato
Produce Merchandising (June 2006)

A buyer’s guide to receiving the most flavorful tomatoes each season. The Dulcinea Farms Rosso Bruno tomato peaks when its rich brown with hints of green. In fact, she says when the tomato is completely red, it’s over-ripe.
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Limited Additions
Las Vegas Life (June 2006)

With Dulcinea cantaloupes, there’s no more melon shaking, sniffing or squeezing to determine ripeness. These pieces of fruit actually tell you when they’re ripe.
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Fruit News
C Magazine – The Menu (June 2006)

Without chemical tinkering, Dulcinea Farms of Ladera Ranch has cross-bred its cantaloupes into a Tuscan-style specimen with juicy, creamsicle-like flesh.
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Marvelous Melon: Dulcinea cantaloupes are the taste of summer.
Boston Magazine – The Dish (June 2006)

Dulcinea Extra Sweet Tuscan-style cantaloupes, grown out west from Italian seeds, taste (perhaps not surprisingly) like sugar-packed sunshine.
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Melon Marvel
Arizona Foothills (June 2006)

Grown from Italian hybrid seeds, the Dulcinea Extra Sweet Tuscan Style Cantaloupe’s self-telling exterior transforms from dark green to golden yellow as the melon ripens, marking the end of sour, pucker-inducing bites.
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Chocolate Tomatoes Debut
Viv Mag – Premiere Issue (June 2006)

From Dulcinea (www.dulcinea.com), producers of the cantaloupe-size seedless watermelon, comes an exotic-looking tomato designed to take the guesswork out of telling when it is ready to eat.
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Orange Pulp: In the Groove
Coast (May 2006)

Ladera Ranch-based Dulcinea Farms has engineered a cantaloupe with a self-telling grooved skin. If the grooves are green it’s mild and firm. As the fruit ripens, its skin will move from green to gold and, the golder the grooves, the sweeter the flavor.
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Right Stuff: Pint-Sized Watermelons
Nutrition Action – Vol. 33, No. 4 (May 2006)

Sliced-and-wrapped wedges are fine, but they’re never quite as fresh and crisp as a just-cut melon. Now watermelon lovers can have the best of both worlds: mini watermelons the size of a large cantaloupe, sold under names like the Dulcinea PureHeart.
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Food Fact: Extra Sweet Cantaloupes
Phoenix Magazine (May 2006)

The Dulcinea Extra Sweet Tuscan Style Cantaloupe is sweeter than its original counterpart, and is distinguished by its deep-grooved outer appearance and rich, juicy, deep-orange inside.
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Aisle by Aisle: Booth Review
Produce Business (May 2006)

Booth #10435: Dulcinea Farms, Ladera Ranch, CA: At Dulcinea Farms, there is nothing more important than meeting our consumers’ needs with the best tasting produce in any season.
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