Press Coverage
2010 Press Coverage

Shop Talk with Dulcinea's Kevin Leap
andnowuknow.com (December 8, 2010)
Check out this video from andnowuknow.com featuring a Shop Talk with Dulcinea's Kevin Leap. Kevin explains Dulcinea's 2011 focus on PureHeart® Minis and Tuscan-Style™ Cantaloupes.
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Year-Round Value Starts With Dulcinea
The Vineline (Fall 2010)
The Fall 2010 issue of The Vineline, published by the National Watermelon Association, is on the streets. Check out our full-page, full-color Dulcinea advertisement that is prominently featured on page 2.
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Year-Round Value Starts With Dulcinea
Produce retailer (October 28, 2010)
Looks like the avocado folks have borrowed from the PureHeart® Mini-Seedless Watermelons playbook to grow their market share. Read the article in the current edition of Produce Retailer to see how.
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Year-Round Value Starts With Dulcinea
The Packer (October 25, 2010)
Check out our full-color ad in the October 25 issue of The Packer, which features our message of year-round value. Remember, PureHeart® Mini-Seedless Watermelons are available all year-round!
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Year-Round Value Starts With Dulcinea
The Produce News (October / November 2010)
Check out Dulcinea's full page "Year-Round Value" ad featured in the October / November issue of Fresh Digest
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Year-Round Value Starts With Dulcinea
The Packer (October 18, 2010)
Check out Dulcinea's "Year-Round Value" ad featured in the October issue of The Packer. Attending PMA? Visit us at booth #4757
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Year-Round Value Starts With Dulcinea
The Produce News (October 18, 2010)
Check out Dulcinea's "Year-Round Value" ad featured in the October issue of The Produce News
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Year-Round Value Starts With Dulcinea
Supermarket News (October 11, 2010)
Check out Dulcinea's "Year-Round Value" ad featured in the October issue of Supermarket News
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Year-Round Value Starts With Dulcinea
Fresh Americas (October 2010)
Check out Dulcinea's full page "Year-Round Value" ad featured in the October issue of Fresh Americas
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Year-Round Value Starts With Dulcinea
The Produce News (October 4, 2010)
Check out Dulcinea's "Year-Round Value" ad featured in the October issue of The Produce News
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Year-Round Value Starts With Dulcinea
The Packer (September 27, 2010)
Check out Dulcinea's "Year-Round Value" ad featured in the September issue of The Packer.
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Year-Round Value Starts With Dulcinea
Supermarket News (September 20, 2010)
Check out Dulcinea's "Year-Round Value" ad featured in the September issue of Supermarket News. Attending PMA? Visit us at booth #4757
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Year-Round Value Starts With Dulcinea
Fresh Digest (August/September, 2010)
Check out Dulcinea's "Year-Round Value" ad featured in the August/September issue of Fresh Digest.
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Year-Round Value Starts With Dulcinea
The Packer (August 2, 2010)
Check out Dulcinea's "Year-Round Value" ad featured in the August issue of The Packer.
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Year-Round Value Starts With Dulcinea
The Vineline (Summer, 2010)
Check out Dulcinea's "Year-Round Value" ad featured in the summer issue of The Vineline.
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Pavilions hosts locally grown event
The Packer (July 24, 2010)
Dulcinea Farms was proud to participate in Pavilions' Locally Grown Event in West Hollywood on July 24. Growers met with shoppers, answered questions and offered samples of their products. Read about this event in Packer Online.
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10 things to know about melons
Cooking Light (July 2010)
When Cooking Light Magazine wrote the article '10 things you should know about melons', they recommend the PureHeart® as a fridge-friendly watermelon and a brand you can trust.
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Year-Round Value Starts With Dulcinea
Fresh Americas (June/July 2010)
Check out Dulcinea's "Year-Round Value" ad featured in the June/July issue of Fresh Digest
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Year-Round Value Starts With Dulcinea
Fresh Digest (June/July 2010)
Check out Dulcinea's "Year-Round Value" ad featured on page 32 of the June/July issue of Fresh Digest
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Dulcinea watermelon makes sweet treat
southcoasttoday.com (June 30, 2010)
Looks like Joanna McQuillian Weeks, Food Editor of the Standard Times in New Bedford, Mass, is our newest PureHeart® fan! Read all about her delightful discovery in her June 30 article. Thanks, Joanna!
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Year-Round Value Starts With Dulcinea
The Produce News (June 14, 2010)
Check out Dulcinea's "Year-Round Value" ad featured in the May issue of The Produce News
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Year-Round Value Starts With Dulcinea
The Packer (June 7, 2010)
Check out Dulcinea's "Year-Round Value" ad featured in the May issue of The Packer
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CPMA Convention
The Produce News (May 24, 2010)
This year's CPMA Convention in Vancouver, B.C. was bigger than ever and Dulcinea's own Kellie Weaver and Corey Hill were there. Check out the May 24th issue of Produce News, especially page two where you will see a great picture of them both at the Dulcinea booth.
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United Fresh 2010
The Produce News (May 3, 2010)
The May 3 issue of Produce News is packed full of photos from United Fresh. If you look closely on Page 2, you will find Dulcinea's own Corey Hill and Kevin Leap standing in front of some luscious looking samples. Also please see our full-page color ad featuring our year-round melon lineup.
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Fresh Dulcinea coverage in Fresh Digest
The Produce News (May 19, 2010)
Check out Dulcinea's "Year-Round Value" ad featured in the May issue of The Produce News
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Year-Round Value Starts With Dulcinea
The Packer (May 19, 2010)
Check out Dulcinea's "Year-Round Value" ad featured in the May issue of The Packer
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Year-Round Value Starts With Dulcinea
Supermarket News (May 19, 2010)
Check out Dulcinea's "Year-Round Value" ad featured in the May issue of Supermarket News
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Fresh Dulcinea coverage in Fresh Digest
Fresh Digest (April/May 2010)
The April/May 2010 issue of Fresh Digest is full of news about Dulcinea's year-round offerings. Starting with the cover, which shows a scrumptious picture of a grilled Tuscan-Style™ kabob. Page 16 features a full-page article about the year-round Tuscan-Style™ program featuring quotes from Dulcinea's Kevin Leap and Corey Hill. Also, please check out our full-page creative ad for our melon product line.
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Melon marketers eye value-oriented shoppers
The Packer (February 22, 2010)
Consumers are responding enthusiastically to value-pricing in melons. This February 22 article in the Packer features insights from Dulcinea's Monique McLaws and John McGuigan.
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Year-Round Value Starts With Dulcinea
Fresh Digest (February/March 2010)
Dulcinea® is well represented in the February/March issue of Fresh Digest. Check out our half-page ad on page 6, then, take a look at a spectacular display of our melons in the produce section at the new Berkeley Bowl store on page 10. Finally, read what Dulcinea's own Kellie Weaver has to say in the article "PMA FIT Continues To Attract Talent" on page 26.
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Seed company executive advocates working with retailers on new varieties
The Produce News (February 22, 2010)
Syngenta's Dan Burdett addressed the National Grocers Association Convention. Read highlights from Dan's address in the February 22 Produce News article titled: "Seed company executive advocates working with retailers on new varieties."
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Dulcinea Farms is expanding markets and product line
The Produce News (February 15, 2010)
Read all about "Dulcinea Farms is expanding markets and product line” in the February 15th issue of Produce News. Also check out our half-page ad featuring our PureHeart® and Ruby Bliss® Watermelons. This issue will be distributed at the National Watermelon Association Convention.
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Melon shippers stress traceability, audits
The Packer (February 15, 2010)
John McGuigan, Dulcinea's Vice President of Sales and Marketing weighs in on the important subject of food safety, security and traceability in melons. His comments were part of a February 15 article on the subject in The Packer.
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Year-Round Value Starts With Dulcinea
Supermarket News (February 15, 2010)
Check out Dulcinea's "Year-Round Value" ad featured in the February issue of Supermarket News
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And Now U Know
Shop Talk: PMA Fresh Summit (February 3, 2010)
Justin Schmidt, Dulcinea's Director of Operations is interviewed about the company's expansion of East Coast Operations on And Now U Know • Video News for the Fresh Produce Industry.
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Imported Melons
The Packer (February 1, 2010)
John McGuigan was quoted in four articles in this months Imported Melons section of The Packer.
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Year-Round Value Starts With Dulcinea
United Fresh 2010 (February, 2010)
Check out Dulcinea's "Year-Round Value" ad featured in the 2010 United Fresh Convention Show Preview
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Year-Round Value Starts With Dulcinea
The Vineline (February, 2010)
Check out Dulcinea's "Year-Round Value" ad featured in the winter issue of The Vineline.
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And Now U Know
andnowuknow.com (February, 2010)
Check out Dulcinea's web ad featured on andnowuknow.com 'The Video News Website For The Produce Industry'
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Year-Round Value Starts With Dulcinea
Supermarket News (January 25, 2010)
Check out Dulcinea's "Year-Round Value" ad featured in the January 25th issue of Supermarket News.
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