Press Coverage

2007 Press Coverage

Rosso Bruno Live Cooking Demonstration on "News in the Morning" San Diego
“News in the Morning”, San Diego - KNSD-TV (NBC, San Diego) (Dec 6, 2007)

Through our outreach to Executive Producer Jayne McClinton, the station featured a live cooking demonstration highlighting the Rosso Bruno Tomato.
  View Video

Dulcinea Farms: Company’s branded melons proving just right for fresh-cut
Fresh Cut – A Mixed Bag (Dec 2007)

Garden Highway has handled the overwrap products for Dulcinea Farms, and that relationship has led to the new fresh-cut cantaloupe and watermelon chunks. Ladera Ranch, Calif.-based Dulcinea introduced its new fresh-cut line at the Produce Marketing Association Fresh Summit in October in Houston.
Read More 

Dulcinea Farms adds new melon variety to product line
The Produce News – Vol. 110, No. 44 (Oct 29, 2007)

Complementing its existing line of specialty melons, Dulcinea Farms has tested and will be introducing a new melon, the Dulcinea “Sweet ‘n Crisp” Asian-style cantaloupe, to the marketplace in summer 2008.
Read More 

Products of the month
The Birmingham News – Real Simple (Oct 27, 2007)

The Birmingham News offers solutions to 5 common household problems, including how to save the remainder of a melon sliced prematurely. The tip mentions Dulcinea Extra Sweet Tuscan Style cantaloupes.
Read More 

Dulcinea offers new melons, fresh-cut item
The Packer (Oct 15, 2007)

Next May the Ladera Ranch, Calif.-based marketer will begin three initiatives, including the commercial launch of the new Sweet ‘n Crisp melon, described as having the “kick of flavor of Juicy Fruit gum, with crisp flesh and a good finishing bouquet.”
Read More 

Problem Solvers
The News-Journal (Sep 29, 2007)

The News-Journal offers solutions to 3 common household problems, including how to save the remainder of a melon sliced prematurely. The tip mentions Dulcinea Extra Sweet Tuscan Style cantaloupes.
Read More 

Easy solutions also easy on your wallet
The Atlanta Journal Constitution (Sep 29, 2007)

The Atlanta Journal Constitution offers solutions to 5 common household problems, including how to save the remainder of a melon sliced prematurely. The tip mentions Dulcinea Extra Sweet Tuscan Style cantaloupes.
Read More 

Products of the Month: Four Problem Solvers
The Syracuse Post-Standard (Sep 16, 2007)

The Post-Standard offers solutions to 4 common household problems, including how to save the remainder of a melon sliced prematurely. The tip mentions Dulcinea Extra Sweet Tuscan Style cantaloupes.
Read More 

Mini-melons latest fashionable trend
The Daily Review (Sep 15, 2007)

For those in the watermelon trade, less is more. A small, sweet version of the traditional summer treat has become the darling of the fruit market. In 2006, mini-watermelons [like Dulcinea’s] captured 8.5 percent of the U.S. Market [as the] fastest-growing segment of the market, jumping 24 percent from the previous year.
Read More 

Mini-melons latest fashionable trend
Tri-Valley Herald (Sep 15, 2007)

For those in the watermelon trade, less is more. A small, sweet version of the traditional summer treat has become the darling of the fruit market. In 2006, mini-watermelons [like Dulcinea’s] captured 8.5 percent of the U.S. Market [as the] fastest-growing segment of the market, jumping 24 percent from the previous year.
Read More 

Four Problem-Solvers from $4
Free Lance (Sep 12, 2007)

The Free Lance offers $4 or less solutions to 4 common household problems, including how to save the remainder of a melon sliced prematurely. The tip mentions Dulcinea Extra Sweet Tuscan Style cantaloupes.
Read More 

Products of the Month: Four Problem-Solvers from $4
Gilroy Dispatch (Sep 12, 2007)

The Gilroy Dispatch offers $4 or less solutions to 4 common household problems, including how to save the remainder of a melon sliced prematurely. The tip mentions Dulcinea Extra Sweet Tuscan Style cantaloupes. Reprinted with permission from Real Simple Magazine.
Read More 

5 problem solvers, from sweet melons to sweet shoes
The Arizona Republic (Sep 10, 2007)

The Arizona Republic offers solutions to 5 common household problems, including how to save the remainder of a melon sliced prematurely. The tip mentions Dulcinea Extra Sweet Tuscan Style cantaloupes.
Read More 

Products of the Month: Four Problem-Solvers from $4
Tyler Courier-Times-Telegraph (Sep 9, 2007)

Tyler Courier-Times-Telegraph offers $4 or less solutions to 4 common household problems, including how to save the remainder of a melon sliced prematurely. The tip mentions Dulcinea Extra Sweet Tuscan Style cantaloupes. Reprinted with permission from Real Simple Magazine.
Read More 

Products of the Month: Four Problem-Solvers from $4
Lancaster New Era (Sep 8, 2007)

Lancaster New Era offers $4 or less solutions to 4 common household problems, including how to save the remainder of a melon sliced prematurely. The tip mentions Dulcinea Extra Sweet Tuscan Style cantaloupes. Reprinted with permission from Real Simple Magazine.
Read More 

Products of the Month: Four Problem-Solvers from $4
Real Simple (Sep 2007)

Real Simple offers $4 or less solutions to 4 common household problems, including how to save the remainder of a melon sliced prematurely. The tip mentions Dulcinea Extra Sweet Tuscan Style cantaloupes.
Read More 

More Morsels: A new cantaloupe that’s sure to tempt
Mercury News Online (Aug 29, 2007)

There’s a new melon in town. Dulcinea Sweet ‘n Crisp Asian-Style Cantaloupe is crispy, super juicy and intensely flavored.
Read More 

Off the Shelf: Crispy Cantaloupe
Santa Barbara News-Press – Food (Aug 16, 2007)

Dulcinea Farms’ Sweet ‘n Crisp Asian-Style Cantaloupe, when at its peak, is crisp like an apple but still has slightly sweet melon flavor.
Read More 

Healthy Snacks for Kids on "Fox & Friends"
“Fox & Friends”, Fox News Channel (Aug 13, 2007)

Victoria Pericon, a spokeswoman from Dulcinea Farms, tells the live audience how to get your kids to eat healthy snacks of fruits and veggies. Make PureHeart® mini-seedless watermelon cut-outs with cookie cutters, and dip fresh vegetables in healthy dips.
  View Video

Market Watch: A new, sweet cantaloupe
San Francisco Chronicle – Food, What’s New (Aug 1, 2007)

The light orange-colored flesh of the Sweet ‘n Crisp Asian-Style Cantaloupe, produced by Dulcinea, resembles that of a traditional cantaloupe but is crisp and more delicately sweet.
Read More 

Cool Stuff Dujour: Asian-Style Cantaloupe
Daily News – Shop > Gotta have it (Aug 1, 2007)

Orange County-based Dulcinea Farms has introduced Sweet ‘n Crisp Asian-Style cantaloupe, with a creamy-orange interior color, sweet flavor, and the texture and crunch of a crisp apple.
Read More 

Why not?
Redbook (Aug 2007)

Redbook features PureHeart® seedless watermelon – small enough to fit in the fridge, it’s seedless, and it even has a thin rind so you get more sweet, juicy fruit in every slice!
Read More 

Asian-style cantaloupe
Daily News Online (July 31, 2007)

Orange County-based Dulcinea Farms has introduced Sweet ‘n Crisp Asian-Style cantaloupe, with a creamy-orange interior color, sweet flavor, and the texture and crunch of a crisp apple.
Read More 

Asian-Style Cantaloupe
Daily Candy LA – Eat (July 26, 2007)

A new hybrid fruit that looks, tastes, and smells like a melon but is crisp like an apple.
Read More 

Dulcinea PureHeart® Seedless Watermelon Offer
Quick & Simple – Offers (July 24, 2007)

Coupon for free Dulcinea PureHeart® Seedless Watermelon – the mini seedless watermelon easy to transport and the ideal picnic treat!
Read More 

Juicy Fruit
Woman’s Day – WDFOOD (July 2, 2007)

Woman’s Day will award fifty lucky winners with a gift certificate for a Dulcinea PureHeart® Seedless Watermelon. Celebrate summer with the ultimate refreshing snack!
Read More 

Business Updates: Dulcinea Farms
The Packer – Shipping Profile (June 11, 2007)

Since 2006, Dulcinea has been expanding its company in two ways. It has developed its watermelon program into a 52-week venture and expanded distribution centers into the Midwest and East Coast states.
Read More 

Dulcinea introduces PureHeart® mini seedless watermelons
The Produce News (June 4, 2007)

Ladera Ranch, CA-based Dulcinea Farms, the fully integrated producer of innovative, ultra-premium-quality produce, has introduced a uniquely small, miniature seedless watermelon, offering consumers an entirely new level of taste and convenience.
Read More 

Sell more expensive tomatoes: Branded varieties offer a taste worth paying for
Produce Merchandising (June 2007)

Customers are willing to spend more money on brand-name tomatoes, as evidenced by the success of Dulcinea’s Rosso Bruno variety. Includes display tips for retailers, and comments from Amy Lazenby, director of new products and innovation for Dulcinea.
Read More 

Dedicated Dads features Dulcinea's Keith Kato
Orange Coast (June 2007)

General Manager of Dulcinea Farms, Keith Kato shares his favorite fatherhood moments. Kato is one of the seven Orange County dads featured in this issue of Orange Coast.
Read More 

California Produce Marketing Association (CPMA) 2007
The Produce News (May 21, 2007)

Photo of Joe McGuire and C.J. Lamarca of Rosemont Farms, with some of the company's PureHeart® seedless watermelon and extra sweet Tuscan-Style™ cantaloupe, which it is growing and marketing with Dulcinea Farms.
Read More 

40 Under 40: OC’s most successful young entrepreneurs and execs
OC Metro (April 26, 2007)

Justin Schmidt, age 31, oversees all Dulcinea produce in the U.S. and Latin America. Schmidt is 1 of 40 successful young entrepreneurs and execs featured in this issue of OC Metro.
Read More 

“Finney’s Friday Free Stuff” giveaway featuring Dulcinea's Rosso Bruno
“News at 5 p.m.”, Fox News Channel (ABC, San Francisco) (April 13, 2007)

The weekly “Finney’s Friday Free Stuff” giveaway segment featured the Rosso Bruno.
  View Video

Get Healthy in Minutes
Family Circle – Health News (April 1, 2007)

Pamela Peeke, M.D., author of Body for Life for Women (Rodale), suggests five fixes to make over your health in no time. Tip 5 is to “try a super tomato” – the Rosso Bruno tomato, with more fiber and vitamin A than traditional tomatoes.
Read More 

Win it blowout!
Redbook (April 2007)

10 readers will each win a gift certificate for a year’s supply of Dulcinea Farms’ cantaloupes!
Read More 

Hot Dish: Look out for
Health (April 2007)

The new greenhouse-grown Rosso Bruno tomato, developed by Dulcinea Farms, has an intense flavor, and the flesh is firm and juicy.
Read More 

Live Cooking Demonstrations with Dulcinea's Irene Cabanas
“Buenos Dias”, KVEA-TV (Telemundo, Los Angeles) (March 27, 2007)

Irene Cabanas appeared in two live cooking demonstrations on this leading Spanish-language program.
  View Video

Dulcinea Farms: Sarrazin to manage finance
Food Business News – Who’s Who (March 6, 2007)

Dulcinea Farms, a produce company, appointed Tessa Sarrazin as director of finance and administration.
Read More 

Movers & Shakers
OC Metro – Ticker (March 1, 2007)

Dulcinea Farms has appointed Tessa Sarrazin director of finance and administration.
Read More 

Supermarkets Take a ‘Fresh’ Approach
Food Technology (March 2007)

Supermarkets are taking a “fresh” approach to home cooking, making meals easier, fresher, healthier and more exciting than ever before. Produce-based meals have moved center stage, with new varieties like Dulcinea’s Rosso Bruno, a deep-reddish-brown tomato.
Read More 

People: Director of finance and administration announced
The Produce News (Feb 19, 2007)

Dulcinea Farms, a producer of premium produce, has named Tessa Sarrazin director of finance and administration.
Read More 

People: Tessa Sarrazin, Director of finance and administration
The Packer (Feb 19, 2007)

Tessa Sarrazin will bring her 11 years of experience in financial management to Dulcinea Farms, Ladera Ranch, Calif., as its director of finance and administration.
Read More 

Dulcinea appoints director of finance
The Orange County Register – What’s New (Feb 16, 2007)

Tessa Sarrazin was appointed as director of finance and administration at Dulcinea Farms in Ladera Ranch.
Read More 

Hot tomatoes
Good Housekeeping (Feb 2007)

For a refreshing change to “dead-of-winter” supermarket tomatoes, try the new vine-ripened variety that has all the juicy sweetness of a farmer’s market heirloom.
Read More 

Unique Items for your Home & Garden
Fresno Magazine – Fave Things (Feb 2007)

Article features Dulcinea Farms, LLC Pureheart® Seedless Watermelon weighs approximately 3-6 lbs. which makes it convenient for storing, disposing, and carrying.
Read More 

A new super-antioxidant food
Daily Beauty (Jan 22, 2007)

Enter Rosso Bruno Tomato, a vine-ripened, full-flavored tomoto that changes in color from brown to green to red as it ripens. These hyper-color tomatoes, like all traditional tomatoes, are naturally low in calories, fat, cholesterol, and sodium and are a good source of antioxidants, vitamins A & C and lycopene.
Read More 

Rosso Bruno Tomatoes
Daily Breeze (Jan 17, 2007)

Dulcinea Farms has introduced Rosso Bruno tomatoes, greenhouse-grown in Oxnard. Juicy and rich in flavor, these medium-size tomatoes, a wild European variety, are best eaten when they have a unique, reddish brown color with hints of green.
Read More 

Quick Bites
Detroit Free Press – Food (Jan 10, 2007)

Dulcinea Farms has introduced Rosso Bruno vineyard-fresh tomatoes, greenhouse-grown in Oxnard, Calif. Juicy and rich in flavor, these medium-size tomatoes, a wild European variety, are best eaten when they have a unique, reddish brown color with hints of green.
Read More 

Good Tastes: Rosso Bruno Tomatoes
Daily News (Jan 9, 2007)

Dulcinea Farms has introduced Rosso Bruno tomatoes, greenhouse-grown in Oxnard. Juicy and rich in flavor, these medium-size tomatoes, a wild European variety, are best eaten when they have a unique, reddish brown color with hints of green.
Read More 

PureHeart's take the invonvenience out of watermelons
The Vegetable Growers News – Vol. 41, No. 1 (Jan 2007)

Consumer research told Dulcinea Farms that buyers want small watermelons with no seeds and thin rinds – and great taste. PureHeart® seedless watermelons are small, juicy, and have thin rinds.
Read More 

Brown in the New Red!
Beauty News LA Online (Jan 2007)

Dulcinea Farms has just introduced the Rosso Bruno Tomato to the City of Angels. The Rosso Bruno tomato is a hybrid cross of two wild, European tomato lines and is ready-to-eat when the color is rich, beautiful brown with hints of green.
Read More 



WHERE TO FIND DULCINEA PRODUCTS

Fruit of Legendary Perfection.


Sign-up for promotions, offers and more.