Press Coverage
2009 Press Coverage
Tradewatch - People
The Packer (October 5, 2009)
The addition of Mike Agar as Dulcinea's manager of Eastern and Offshore Operations is featured in the Tradewatch People section of the October 5th issue of The Packer.
Produce for Kids surprises even its founder as it reaches the $2 million milestone. Dulcinea is proud to be among the sponsors of this group which dedicates its proceeds to children's charities.
Dulcinea's "Year-Round Value" ad makes a colorful splash in the October 5th issue of The Packer.
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The Produce News (October 5, 2009)
Mike Agar will be joining Dulcinea as its area manager for Eastern and Offshore Operations. Mike comes from L & M Cos. Inc., in Raleigh, N.C. where he concentrated on growing melons on the East Coast and in Central America.
Produce for Kids surpasses the $2 million milestone. Dulcinea is proud to be among the sponsors of this group which dedicates its proceeds to children's charities.
The hiring of Mike Agar as area manager for Eastern and offshore operations is in keeping with Dulcinea's push to expand its presence on the East Coast, a push that has gained significant momentum this past year.
Dulcinea is among companies recognized as contributors to its Gold Circle Campaign for Food Safety project during the 17th annual President's Invitational Reception at the 2009 Fresh Summit.
Dulcinea's full-page color ad in the October 6th Produce News touts "Year-Round Value" with its PureHeart® and Tuscan-Style™ Melons.
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Year-Round Value Starts With Dulcinea
Supermarket News (October 5, 2009)
Check out Dulcinea's full-color "Year-Round Value" ad featured in the October 5th issue of Supermarket News.
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Produce Industry Insider (September 29, 2009)
Mike Agar's joining Dulcinea as manager of Eastern and Offshore Operations makes the first page of the September 29 Produce Industry Insider.
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FreshPlaza.com (September 25, 2009)
Dulcinea Farms continues to enhance its East Coast infrastructure with the addition of Mike Agar as the Area Manager for the Eastern and Offshore operations.
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ThePacker.com (September 24, 2009)
Just a year after launching the expansion of its marketing program to the East Coast, Dulcinea Farms LLC, Ladera Ranch, Calif., added produce veteran Mike Agar to its staff.
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Quick Dish Segment (August 31, 2009)
Rosso Bruno vine ripe tomatoes are the perfect balance of sweetness and tartness.
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The Packer (August 24, 2009)
The Packer highlights the success of our Rosso Bruno tomatoes, "Yellow, brown and green bring variety to tomatoes". The article features an interview with Dulcinea's own Monique McLaws.
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The Oakland Tribune (August 21, 2009)
An Oakland Tribune food writer recently tried to imagine some culinary social networking by arranging a match between Big Chuy and Dulcinea's PureHeart®. Thanks for trying, but the PureHeart® already has many admirers.
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The Vineline (Summer 2009)
For those of you who missed the Summer 2009 issue of The Vineline, published by the National Watermelon Association, check out page 3 and Dulcinea's beautiful full-color presentation!
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Fresh Ideas Magazine (July 20, 2009)
We are pleased to share with you that Dulcinea partnered with Safeway and was featured in the July 2009 Tony Tantillo Fresh Ideas Magazine
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Quick Dish Segment (June 26, 2009)
Dulcinea gets melon maniacs ready for the 4th of July with the Pure Heart watermelon.
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Food Network: Unwrapped (June 22, 2009)
Check out Mark Summers as he unwraps the secrets behind the Tuscan Style Cantaloupe on his nationally syndicated show – Unwrapped.
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Yuma Sun (June 15, 2009)
"Personal size" melons grown by farmers in Yuma area head to Market.
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Sac & Co. (June 8, 2009)
Dad's special day is coming up and what better way to say "Happy Father's Day" than with a tasty feast!
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The Packer (June 8, 2009)
Red and yellow tomatoes are sharing shelf space with a curious-looking brown tomato relative. Rosso Bruno Tomatoes don't have the same flavor characteristics as the reds. They have their own unique flavor.
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Shop Talk: @United Fresh 2009 (June 6, 2009)
The pros at Dulcinea discuss new marketing strategies for their melon varieties.
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The Produce News (May 25, 2009)
Article featuring the addition of Bill Olvey to the Dulcinea sales team
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Food Network: Unwrapped (May 18, 2009)
Check out Mark Summers as he unwraps the sweet secrets of PureHeart™ Seedless Watermelons on his nationally syndicated show – Unwrapped. We think that Dulcinea's own Brand Manager, Justin Schmidt, steals the show. Watch the video and see for yourself..
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Washington Post (April 16, 2009)
The Washington Post gets personal with PureHeart® watermelons, as John Kelly's Washington highlights Dulcinea's East Coast PureHeart® push.
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The Produce News (April 20, 2009)
Dulcinea will dedicate its time at United Fresh to talking with retailers and buyers about the many ways marketing support can build the bottom line.
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The Packer (April 20, 2009)
Dulcinea is refocusing its promotions by creating custom programs that build excitement at the store level and help to drive sales.
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The Produce Business (April 1, 2009)
Pound for pound, dollar for dollar, when compared to many other produce varieties, melons represent a huge value. And consumers are taking notice.
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The Packer (March 16, 2009)
Despite the economy and California's water woes, Dulcinea plans to expand Pureheart® and Tuscan Style inventory
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Tradewatch – People (March 6, 2009)
Bill Spidell and Kevin Leap Join Dulcinea as Sales Directors bringing a combined 30 years of experience – The Packer
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The Packer (March 16th, 2009)
Dulcinea and Garden Highway play a major role in value-added fruit category growth.
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The Produce News (March 6th, 2009)
Spidell and Leap bring cumulative fresh produce experience to Dulcinea's dynamic sales team.
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The Produce News (February 16th, 2009)
Pureheart® Seedless Watermelons will make a huge push for eastern markets in 2009.
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The Produce News (February 16th, 2009)
National Watermelon Association introduces food safety guidelines to "step up" industry standards.
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The Packer (February 2, 2009)
Dulcinea shortens supply chain, favoring Mexico over Central America for winter crops.
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The Packer (February 2, 2009)
Putting a quality product on the shelves during the winter convinces consumers to keep buying melons.
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The Packer (February 2, 2009)
Double-digit growth in mini watermelons is boosting an otherwise flat category.
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Retirement Living Network (January 16th, 2009)
The cooking segment featuring simple summer recipes with Dulcinea produce, which originally aired in May 2007, was re-broadcast this month.
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Produce Business (January 2009)
Dulcinea's involvement with Pink Ribbon Produce was highlighted in part two of the magazine’s “Marketing For A Good Cause” story.
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