Press Coverage

2008 Press Coverage

Firms find joining the green scene makes bottom-line sense
The Packer (Dec 29, 2008)

Dulcinea's new leadership structure, with John McGuigan and Frank Mejia, were highlighted in this newspaper for the produce industry.
Read More

Who's Who: Food Business News
Food Business News (Dec 23, 2008)

Dulcinea's newly appointed management structure, with John McGuigan and Frank Mejia, were highlighted in the "Who's Who" column of this business publication for the foodservice industry.
Read More

California Country TV: Fresh Plaza
FreshPlaza.com (Dec 22, 2008)

The "California Country TV" article, which ran this fall in conjunction with the television segment, was syndicated to this popular online news source for the global fruit and vegetable industry.
Read More

Produce Business
Produce Business (December 2008)

Appointments of John McGuigan and Frank Mejia were featured in this popular trade magazine for the foodservice industry.
Read More

Marketing For A Good Cause (Even In Bad Times)
Produce Business (Dec 2008)

Dulcinea's involvement with Pink Ribbon Produce was highlighted in the magazine's cause-marketing story.
Read More

Now is not the time to panic: OC Metro
OC Metro (Dec 8, 2008)

John McGuigan's new appointment at Dulcinea Farms was featured in the “Movers & Shakers” section of this leading business publication for the Orange County community.
Read More

Ambitious expansion plans for Dulcinea Farm
FreshPlaza.com (Nov 27, 2008)

After five years of being the leader in premium fresh produce, Dulcinea continues to grow and expand it's business activities.
Read More

Recipes with Cantaloupe on San Diego LIVING
San Diego LIVING (Nov 6, 2008)

Chef Elaina Kroll from Dulcinea Farms shares a recipe for making cantapoupe pizza and cantalope spiced bread.
View Video

Dulcinea Live Cooking Segement on "Sonoran Living Live" (ABC)
"Sonoran Living Live" - KNXV - TV (Oct 31, 2008)

Creating fun fruit treats for Halloween with Chef Elaina Kroll from Dulcinea Farms.
View Video

Dulcinea Live Cooking Segement on "the View from the Bay" (ABC)
"the View from the Bay" - KGO - TV (Oct 30, 2008)

Halloween treats featuring PureHeart® Watermelons and Tuscan- Style Cantaloupes.
View Video

Dulcinea Live Cooking Segement on "Lunch Break" (CBS)
"Lunch Break" - KOVR-TV (Oct 29, 2008)

Chef Elaina Kroll celebrating a healthy Halloween with Pumpkin Cantaloupe Smoothies, Monster Melon Heads, cookie cutter ghosts and more.
View Video

California Country on Dulcinea
California Country (Oct 24, 2008)

California Country dives into the local ingredients used by Foreign Cinema Restaurant in San Francisco to the fields of Dulcinea Farms to investigate why they are so special. Also, don't miss Elaina Kroll's fabulous recipe segement!
View Video

Focus on Fresh: Grocery Headquarters
Grocery Headquarters (Sep 2008)

Some brands have made a name for themselves because of the uniqueness of their products. Take Dulcinea Farms. The Ladera Ranch, Calif.-based grower markets items such as PureHeart® Mini Seedless Watermelons, Tuscan-Style™ cantaloupes and Rosso Bruno tomatoes.
Read More

Chef Elaina Kroll on San Diego LIVING
San Diego LIVING (Aug 26, 2008)

It is time to teach your picky eater...to play with their food! Chef Elaina Kroll from Dulcinea Farms shares easy ideas that can make healthy eating fun.
View Video

Fresh & Easy expanding in O.C., adds three more markets
ocregister - Fast Food Maven (Aug 20, 2008)

Today, Fresh & Easy plans to announce that it will add three new store locations in Orange County, including one in Rancho Santa Margarita. The announcement will be made as the British retailer opens its 8th Orange County Fresh & Easy market this morning in Orange.
Read More

Dulcinea on Iron Chef
Iron Chef (Aug 17, 2008)

Melon brain freeze magic. Dulcinea melons on Iron Chef America
View Video

Fresh Talk: Grocery Headquarters
Grocery Headquarters (Aug 2008)

LADERA RANCH, CALIF. BASED DULCINEA FARMS is introducing several unique melons to the marketplace. Dulcinea Sweet 'n Crisp cantaloupe is crisp like a juicy apple and is being introduced to California consumers as a Dulcinea exclusive.
Read More

Pick of the week on Star-Telegram.com
Star-Telegram.com - Living (June 25, 2008)

With the prices that melons are commanding these days, you want them to be special, and many of them aren’t. But the Dulcinea Farms melons now on display at local supermarkets are worth checking out.
Read More

Dulcinea aggressively promoting specialty melons
The Produce News - Vol. 111, No. 22 (June 2, 2008)

Dulcinea Farms starts "with determining the needs and wants of consumers, and then develops the products to meet them... products with the taste, size, shape and color that provide the ultimate eating experience..."
Read More

Dulcinea Expands to New Growing Districts
Fresh Digest - Vol. 36, No. 3 (June 2008)

Five years into existence as a fresh marketer, Dulcinea Farms has accomplished about 60 percent of what it set out to do in it's original five year plan. That is the assessment of Keith Kato, the company's senior vice president of sales and marketing.
Read More

40 Under Forty: Young Leaders Give Back
Produce Business - Vol. 24, No. 6 (June 2008)

Luzius Caviezel was appointed general manager. He brings vast experience in branded consumer goods and will be responsible for improving efficiencies, enhancing innovation, introducing innovative products and developing packaging.
Read More

A Tastier Tomato-Any Way You Slice It
Valley Magazine - May/June 2008 (June 2008)

Are you truly satisfied with the tomatoes you've been putting in your salads, sandwiches and stews? If not, look for Rosso Bruno premium vine-ripened tomatoes at your local grocery store.
Read More

Rosso Bruno Live Cooking Segments on "News at Noon"
“News at Noon,” Sacramento - KOVR-TV (CBS) (April 2, 2008)

This leading Sacramento broadcast station featured a live cooking segment highlighting the Rosso Bruno Tomato through our work with Host Tina Macuha.
View Video

Rosso Bruno Live Cooking Segments on "Good Day Sacramento"
“Good Day Sacramento” - KMAX-TV (WB) (April 2, 2008)

As a result of Dulcinea Farms' relationship with Host Tina Macuha, this popular morning show featured two live Rosso Bruno cooking segments.
View Video

New Senior VP and General Manager Announced
The Packer – Trade Watch (March 10, 2008)

Keith Kato has been promoted to senior vice president of sales and marketing at Ladera Ranch, Calif.-based Dulcinea Farms LLC. Luzius Caviezel has joined the firm as general manager, according to a news release.
Read More

Dulcinea Farms, LLC adds Rosso Bruno to its Product Line
Produce Merchandising – New Product Directory (Feb 20, 2008)

Dulcinea Farms LLC, Ladera Ranch LLC, Ladera Ranch, Calif., expands their line of fresh produce to include Rosso Bruno premium vine-fresh tomatoes. The Rosso Bruno tomato is ready-to-eat when it is a brown color with hints of green.
Read More

Dulcinea launched by personal Pureheart® seedless watermelon
The Produce News – Vol. 111, No. 7 (Feb 18, 2008)

Syngenta, a world-wide leader in the agribusiness environment, developed the PureHeart® watermelon variety, and then determined that the best way to market this personal-sized, seedless watermelon was to keep control of the product from the field to the retailer’s shelf by launching its own growing and shipping company, Dulcinea Farms LLC.
Read More

Rosso Bruno Live Cooking Demonstration on News 6, Palm Springs
“News 6 Today”, Palm Springs - KMIR-TV (NBC, Palm Springs) (Jan 14, 2008)

Through our work with Segment Producer Kristen Outlaw, the station aired a live cooking demonstration highlighting the Rosso Bruno Tomato.
View Video

Rusty-brown Goodness
Desert Post Weekly – Quick Bites (Jan 10, 2008)

These charming little hybrid tomatoes are wonderful sliced in a sandwich when their shoulders (the bit near the stem end) are green and the bottoms are beginning to brown up. Find recipes, legend of the fruit, and nutritional info on www.dulcinea.com.
Read More



WHERE TO FIND DULCINEA PRODUCTS

Fruit of Legendary Perfection.


Sign-up for promotions, offers and more.